Focus Groups and Interviews
Focus groups and interviews gather targeted information
Focus groups and interviews are a cost-effective way to get information from a defined group of people. Consensus can handle everything from recruitment to the final report. Our analysis shows clearly what people value and what actions they would support.
- Kansas City Kansas Community College Listening Project, 2010. Focus groups with students and stakeholders showed the role people want the college to play. It also identified specific steps for action. [Listening Project Report]
- Johnson County, Kansas, government, 2012. Focus groups asked people to make tough choices about budget cuts. They supplemented an online budget simulator. Over six focus groups, we had zero no-shows; the standard rate is 30-40%. [Johnson County Budget Focus Groups Report]